Haeundae Sand Festival
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Sand Festival

Sand Festival

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Festival Summary and History

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Purpose

Characteristics of Development

  • 2010 Cultivated as Korea’s representative festival
  • 2009 Selected by the government as one of the top 15 promising festivals in Korea
  • 2008 Cultivated by the government despite the relatively short experience (4th year since the first hosting). Selected as the preliminary festival for the Cultural and Tourism Festival (08.December)

2010 Haeundae Sand Festival

  • Name of the festival :2010 Haeundae sand Festival
  • Duration : June 4th to June 7th 2010
  • Location : Sand beach of Haeundae
  • Sponsored by : Haeundae district, Haeundae cultural tourist committee
  • Supervised by: : Sand festival running committee

History

The first Haeundae Sand Festival
  • Dates : June 2nd to 4th, 2005
  • Location :Sand beach of Haeundae
  • Management Evaluation :
    • D-150 festival of 2005 APEC Economic Leaders' Meeting
    • Received favorable criticism as an environmental friendly festival using sand
    • No. of tourist: 45,000 yearly
The second Haeundae Sand Festival
  • Dates : June 3rd to 6th of 2006
  • Location : Sand beach of Haeundae
  • Management Evaluation :
    • Improved the problems of 1st festival and expanded sand related program
    • Served as a successful festival run by high class hotel and civil community.
    • No. of tourists: approx. 90,000 yearly
  • Dates-June 2nd to 4th of 2007
  • Location: Sand beach of Haeundae
  • Management Evaluation :
    • Made its reputation as a symbol of Haeundae
    • Contributed to the local tourist and local economy
    • Showed its promises as an international festival using Haeundae of a local reputation and concept of sand
    • Tourists: Yearly 1 million tourist
  • Dates- June 5th to 8th 2008
  • Dates- Sand beach of Haeundae
  • Management Evaluation :
    • Made its reputation as the “local environmental festival”
    • Selected as a “Korea’s reserve festival” from Ministry of Culture, Sports and Tourist
    • Turning point making Haeundae and sand as a brand and as a Korean festival of popularity
    • Yearly 1.2 million, the total consumer spending of 26.8 billion won. Created economic surplus of 6 billion, by research of management and economy research center of Busan University
the fifth
  • Date and time: May 29, 2009(Friday)~June 1, 2009(Monday)
  • Place: White sand beach of the Haeundae beach
  • Evaluation of the operation :
    • Selected as the '2009 Cultural and Tourism Festival' by the Ministry of Culture, Sports and Tourism as the festival cultivated with the government support
    • 'Haeundae Sand Festival' exclusive brand is born with the registration of the trademark at the Korean Intellectual Property Office
  • Visitors :
    • Viewers: 1 million visitors every year, creating about 20.5 Billion Won in the economic benefits for the regional economy (Result of the research conducted by the Dong-Eui University’s Tourism Convention Research Center
1 Gucheongil(1378-95 jung 1-Dong), haeundae-gu, Busan 612-701, Korea Tel : TEL 82-51-749-4000 FAX 82-51-749-4444